Source: WWD
Summary
Logitech CEO Bracken Darrell discussed the company’s turnaround efforts with WWD. Darrell stated that he’s just getting to the fun part of the process. The company has been focusing on its gaming and video collaboration businesses. Logitech has also been investing in its sustainability efforts. According to Darrell, the company is making progress in its turnaround.
Our Reading
The trend returns with a new name.
Logitech’s turnaround efforts are reminiscent of past corporate reinventions. The focus on gaming and video collaboration is a familiar strategy. The emphasis on sustainability is a timely addition. It’s a cycle of reinvention that many companies have undertaken before. The “fun part” of the turnaround is just a rebranding of the hard work that comes with restructuring.
Author: Evan Null
