Source: Gaylord College of Journalism and Mass Communication
Summary
Bell Johnson and Brynlie Grantland, two University of Oklahoma graduates, turned their shared love of fashion and editorial culture into a business, Folded, which transforms vintage magazines into handcrafted clutch bags. The idea for the brand emerged during a study abroad trip to London, where they are now graduate students. The brand name, Folded, reflects the structure of the bag and their love for editorial fashion. Each bag is created using vintage magazines and secondhand materials, with a focus on sustainability and celebrating fashion’s print history.
Our Reading
The habit gets a new name.
Fashion students turn vintage magazines into bags. Because, sustainability. They’re unique, so you can pay more. The brand name, Folded, is a clever play on words. They’re selling a story, not just a bag. The “print fashion” aspect is a nice touch, for those who still read magazines.
They’re building a brand, not just a business. With a logo, Instagram, and all that jazz. They’re not just designers, they’re entrepreneurs. And they’re not just selling bags, they’re selling a lifestyle.
The lifestyle enters the chat. Where fashion meets sustainability. Where uniqueness meets overpricing. Where the past meets the present.
Author: Evan Null
