Source: The Business of Fashion
Summary
The Court of Turin has granted a preliminary injunction against a Paris-based company selling counterfeit versions of Loro Piana’s White Sole footwear. The luxury Italian fashion brand had taken action against the company for infringement of its intellectual property rights. The court’s decision prevents the company from further producing and selling the counterfeit shoes.
Our Reading
The trend returns with a new name. Luxury brands like Loro Piana continue to battle counterfeiters. The White Sole footwear, a staple in Loro Piana’s collection, is a prime target for dupes. The constant cat-and-mouse game between brands and counterfeiters is a familiar cycle. Counterfeit luxury goods are the ultimate form of flattery, arriving just in time for the next season.
Author: Evan Null
