Source: Forbes
Summary
LoveShackFancy is collaborating with Justice on a new collection targeted at tweens and teens. The collaboration, launching on July 5, will feature LoveShackFancy’s signature floral prints and feminine aesthetic on apparel, accessories, and school supplies at budget-friendly prices.
Our Reading
The look feels familiar.
LoveShackFancy’s floral prints and feminine aesthetic, reminiscent of the brand’s signature style, will now be available to a younger demographic. The collaboration with Justice brings high-end style to a more affordable market. The timing is strategic, as the collection launches just in time for back-to-school season. The move feels like a calculated attempt to introduce the brand to a new, younger audience. LoveShackFancy’s designs have been done before, but now they’re being done again, for a new generation.
Author: Evan Null
