Source: Retail Week
Summary
LPP, the parent company of RESERVED, has partnered with Pirxe, a company specializing in spatial AI, to improve the in-store experience for customers. The partnership aims to enhance customer navigation and personalized marketing. Pirxe’s technology uses 3D modeling and machine learning to analyze customer behavior and optimize store layouts. The collaboration is expected to increase sales and customer satisfaction.
Our Reading
The look feels familiar.
Retailers are once again turning to technology to revamp the in-store experience. LPP’s partnership with Pirxe is the latest example of this trend. RESERVED’s parent company is not the first to experiment with spatial AI, and it won’t be the last. The promise of increased sales and customer satisfaction is a familiar refrain. The cycle of innovation in retail technology continues.
Author: Evan Null
