Source: Business Insider
Summary
Lucra, a startup, offers corporate loyalty programs reimagined as interactive eSports. The company’s platform allows employees to compete in virtual games and challenges to earn rewards and points. Lucra has partnered with several major corporations, including ARK. The CEO said the partnership with ARK was a major win for the company.
Our Reading
The launch follows a familiar script.
Lucra’s eSports platform is being touted as a revolutionary way to boost employee engagement and loyalty. The company claims its interactive games and challenges can increase employee participation in corporate loyalty programs by up to 300%. Lucra has partnered with several major corporations, including ARK, to offer its platform to their employees. The company’s CEO said the partnership with ARK was a major win, but didn’t disclose the terms of the deal. Because what’s a little healthy competition among coworkers.
Author: Evan Null
Lucra’s eSports Platform: A New Spin on Corporate Loyalty
Lucra’s platform uses interactive games and challenges to encourage employee participation in corporate loyalty programs. The company claims its approach can increase employee engagement and loyalty by up to 300%.
The Partnership with ARK
Lucra’s partnership with ARK is a major win for the company. The terms of the deal were not disclosed, but the CEO said it was a significant milestone for the company.
Corporate Loyalty Programs Reimagined
Lucra’s platform is part of a growing trend of corporate loyalty programs that use interactive and gamified approaches to boost employee engagement. The company’s use of eSports and virtual games is a new spin on traditional loyalty programs.
Increased Employee Participation
Lucra claims its platform can increase employee participation in corporate loyalty programs by up to 300%. The company’s CEO said the platform’s interactive games and challenges are designed to be fun and engaging.
A Familiar Script
Lucra’s launch and partnership with ARK follows a familiar script. The company’s use of eSports and virtual games is a new spin on traditional loyalty programs, but the idea of using gamification to boost employee engagement is not new.
