Source: Golf Digest
Summary
Luke Donald joins Lacoste as the brand’s first professional golfer ambassador. The English golfer will wear Lacoste’s golf apparel on tour. Donald has won 15 PGA Tour events, including the 2011 BMW PGA Championship. Lacoste has previously partnered with tennis players and fashion designers, but this marks their first foray into professional golf. The partnership aims to promote Lacoste’s golf line globally.
Our Reading
The trend returns with a new name. Lacoste’s golf line enters the cycle with Luke Donald as its ambassador. The brand’s classic polo shirt, once a staple in 80s and 90s golf fashion, gets a revival. The partnership is a nod to the brand’s tennis heritage, which has seen a resurgence in recent years. The look feels familiar, as if the 90s never left.
Author: Evan Null
