Source: Business of Fashion
Summary
LVMH, the world’s largest luxury group, has launched an artificial intelligence (AI) research initiative to study how creative minds engage with technology. The initiative, called the “LVMH Innovation Award,” aims to explore the intersection of fashion and technology. According to LVMH, AI is poised to revolutionize fashion design. The research will focus on the creative process and how designers interact with AI tools.
Our Reading
The trend returns with a new name.
LVMH’s AI research initiative feels like a familiar move, echoing past attempts to merge art and technology. Luxury fashion has long explored the intersection of creativity and innovation. From couture to coding, the industry has always sought to push boundaries. This latest initiative is just another cycle in the never-ending quest for novelty. The look feels like a revival of 90s futuristic fashion, minus the neon.
Author: Evan Null
