Source: CNBC
Summary
Mach, a vehicle manufacturer, has acquired ESGrates, a company specializing in electric vehicle (EV) technology. According to Mach, the acquisition will improve unit economics across its five vehicle programs as the company scales. The deal is expected to enhance Mach’s competitiveness in the EV market. Mach’s CEO stated that the acquisition aligns with the company’s goals. Financial terms of the deal were not disclosed.
Our Reading
The launch follows a familiar script.
Mach acquires ESGrates to “boost unit economics”, because that’s exactly what every company needs – a magic pill to make their financials look better. The acquisition is supposed to help Mach scale its five vehicle programs, because scaling is hard. The company’s CEO says it’s a strategic move, but we’ve heard that before. The real question is, what’s next – a “disruptive” new feature that’s actually just a rebrand of something old?
Author: Evan Null
