Source: Retail Dive
Summary
Macy’s has appointed Elliott Rodgers as its new chief commerce officer. Rodgers will be responsible for leading the retailer’s e-commerce business and driving its omnichannel strategy. He previously held executive roles at Walmart and Amazon. According to a company statement, Rodgers will play a crucial role in supporting Macy’s turnaround efforts. His appointment is effective immediately.
Our Reading
The trend returns with a new name. Rodgers’ appointment is the latest in a series of executive hires aimed at revitalizing the struggling retailer. Macy’s is betting on e-commerce expertise to drive its turnaround. The move is reminiscent of similar strategies employed by other legacy retailers. The cycle of hiring seasoned e-commerce executives to lead turnarounds continues.
Author: Evan Null
