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Source: WWD
Summary
According to Launchmetrics, male celebrities can help fashion brands gain cultural attention and stand out in the menswear market, which is less crowded than womenswear. The company analyzed data from the past year and found that male celebrities can significantly boost brand awareness. This trend is not new, as celebrities like David Beckham and Dwayne “The Rock” Johnson have been used to promote fashion brands in the past.
Our Reading
The look feels familiar.
The menswear market is not new to using celebrities to promote brands, and David Beckham’s partnership with H&M is a classic example. This trend returns with a new name, as male celebrities are being sought after by fashion brands to increase their cultural attention. The collection enters the cycle, as brands like Gucci and Prada have already tapped into this strategy. The focus on male celebrities is not a surprise, given the huge following they have on social media. In the end, it’s all about exclusivity explained loudly, as working with a celebrity can make a brand feel more accessible to a wider audience.
