Source: The Guardian
Summary
Fragrance expert Kilgore discusses the importance of sensory experiences in the world of perfumery. According to Kilgore, people often seek to engage with textures, fragrances, and colors on a deeper level. In response, Kilgore has created a pop-up bar in Liberty’s atrium that serves cream instead of coffee, allowing visitors to indulge in a tactile experience.
Our Reading
The trend returns with a new name. Kilgore’s focus on sensory experiences echoes the 90s obsession with scented everything. The emphasis on texture and fragrance recalls the rise of niche perfumery in the early 2000s. The Liberty pop-up bar feels like a nod to the 2010s’ coffee shop-as-experience phenomenon. This is not a new concept, just a new iteration: sensory experiences are the new coffee.
Fragrance Forecast 2023
The Scents That Will Be Big This Year
Kilgore’s Sensory Experience
The Return of the 90s
Niche Perfumery Revival
Author: Evan Null
