Source: Allure
Summary
The brand has launched a new serum containing a vegan, bioengineered PDRN (Polydeoxyribonucleotide) ingredient. According to the brand, this serum aims to visibly rejuvenate the skin with regular use. PDRN is said to help improve skin elasticity and firmness. The brand’s new serum is vegan-friendly and bioengineered. The product is designed for regular use to achieve optimal results.
Our Reading
The look feels familiar. Bioengineered skincare ingredients are not new, but the vegan angle is a fresh spin. PDRN has been used in skincare products before, often touted for its anti-aging benefits. The brand’s emphasis on regular use suggests a commitment to consistent results. The trend returns with a new name: “vegan bioengineering” is the latest label on an old idea.
Author: Evan Null
