Source: Fortune
Summary
Google has reportedly purchased Spirit Airlines’ operational and customer data as part of the carrier’s bankruptcy wind-down. The data includes years of booking patterns, pricing behavior, and customer service logs, which will be used to train Google’s AI. Spirit Airlines, known for charging extra fees for various services, is now profiting from the data it collected on its customers.
Our Reading
The announcement sounds familiar.
Google acquires Spirit Airlines’ data to boost its AI.
The data includes booking patterns, pricing behavior, and customer service logs.
Spirit Airlines, a budget airline, is cashing in on its data.
The airline’s bankruptcy wind-down leads to a unexpected profit.
The data was collected while customers tried to avoid extra fees.
The airline’s new revenue stream is the one thing it never charged for.
Author: Evan Null
