Source: CRN
Summary
Microsoft’s cloud efforts have been overshadowed by Amazon Web Services (AWS) and Google Cloud Platform (GCP). According to CRN, Microsoft needs to make a bigger splash in the cloud market to remind customers and partners it’s still a major player. The article suggests that Microsoft’s low-key approach has led to diminishing returns, and it’s time for the company to make some noise to regain attention.
Our Reading
The launch follows a familiar script.
Microsoft’s cloud ambitions are nothing new, but the company’s failure to make a bigger impact has led to a wake-up call. The article reports that Microsoft’s cloud revenue growth has slowed, and the company needs to do something drastic to turn heads. This sounds like a rerun of every other tech giant’s “we’re still relevant” campaign. Microsoft’s attempt to regain cloud relevance is just another iteration of the same old story. And, of course, the solution is to “make some noise” – because that’s exactly what the market needs, more noise.
Author: Evan Null
