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Source: BroBible
Summary
The NBA’s new warm-up shirts for the Chicago Bulls feature larger sponsor logos than team branding, drawing criticism from fans. The Plus500 logo, a trading platform, is more prominent than the Bulls’ logo. The deal, signed in 2022, is part of a broader trend of sponsorships in sports. Fans expressed frustration, with some blaming NBA commissioner Adam Silver for the shift. The NBA has allowed jersey sponsor patches since 2017.
Our Reading
The habit gets a new name.
Sports gear now sells ads like a billboard.
Team logos shrink to make room for sponsors.
Players wear logos more than their own names.
Branding is the new uniform.
It’s not a team anymore — it’s a commercial.
Author: Evan Null
