Source: The Wall Street Journal
Summary
Netflix is considering launching “always-on” live channels to boost engagement, according to people familiar with the plans. The move comes as the streaming service faces signs of slowing engagement. The live channels would provide subscribers with 24/7 content.
Our Reading
The announcement sounds ambitious.
Netflix plans to launch live channels, because what the world really needed was another place to watch reruns of The Office. The live channels will be “always-on”, because who needs sleep when you can watch TV? The move is an attempt to boost engagement, because apparently, a library of on-demand content isn’t enough. This is basically just a reboot of the 90s TV experience, but with more algorithms.
Author: Evan Null
Rebooting the Past
It seems like Netflix is trying to recreate the good old days of TV, but with a modern twist. Because who needs innovation when you can just rehash the past?
Live Channels: Because On-Demand Isn’t Enough
Netflix’s move to launch live channels is a clear indication that they think their subscribers need more content, more often. Because, you know, having a vast library of on-demand content just isn’t enough.
The Algorithmic TV Experience
With the launch of live channels, Netflix will be able to use its algorithms to curate content for its subscribers. Because what’s more exciting than watching TV that’s been carefully selected for you by a machine?
Engagement at Any Cost
It’s clear that Netflix is willing to try anything to boost engagement. Even if it means launching a feature that’s been done before. Because, hey, who needs originality when you can just copy what’s worked in the past?
A New Era of TV
Or is it? Netflix’s live channels are just another iteration of the same old TV experience. The only difference is that it’s now streaming, and you can watch it on your phone. Wow, progress.
