Source: Highsnobiety
Summary
Highsnobiety reports that a new pair of Air Jordan 1 High Zoom CMFT is set to release this holiday season. The shoe features a Zoom Air unit in the heel and a full-length PU midsole for added comfort. The upper is made of a combination of leather and suede materials. The shoe’s design is a mix of the classic Air Jordan 1 and the newer Zoom CMFT line. According to Highsnobiety, the shoe will be available in a black and white colorway.
Our Reading
The look feels familiar.
The Air Jordan 1 High Zoom CMFT is the latest iteration of the classic Air Jordan 1, with a new Zoom Air unit and a full-length PU midsole. The shoe’s design is a reworking of the classic Air Jordan 1, with a mix of leather and suede materials. The black and white colorway is a classic combination that has been seen before in previous Air Jordan releases. The shoe’s release this holiday season is a strategic move to capitalize on the holiday shopping season. The Air Jordan 1 High Zoom CMFT is just another example of how the Air Jordan brand continues to repackage and re-release classic designs with a few tweaks.
Author: Evan Null
Repackaging the Past
The Air Jordan brand has been known to re-release classic designs with a few tweaks, and the Air Jordan 1 High Zoom CMFT is no exception. This strategy has been successful for the brand in the past, with many limited-edition releases selling out quickly.
The Evolution of the Air Jordan 1
The Air Jordan 1 has undergone many changes since its initial release in 1985. From the original design to the many limited-edition releases, the shoe has evolved over the years. The addition of a Zoom Air unit and a full-length PU midsole is just the latest iteration of the classic design.
Capitalizing on the Holiday Season
The release of the Air Jordan 1 High Zoom CMFT this holiday season is a strategic move to capitalize on the holiday shopping season. Many consumers are looking for new and exciting products to purchase during this time, and the Air Jordan brand is no exception.
A Familiar Design
The black and white colorway of the Air Jordan 1 High Zoom CMFT is a classic combination that has been seen before in previous Air Jordan releases. This familiar design is likely to appeal to fans of the brand who are looking for a new take on a classic look.
