Source: Bloomberg
Summary
New Balance reported global sales of $9.2 billion in 2025, a 19 percent increase from 2024 levels. This growth indicates a strong performance for the brand in the global market. According to the report, the company’s sales have consistently shown an upward trend. The brand’s popularity and market presence have contributed to its success. New Balance has been expanding its product lines and collaborating with popular designers to attract a wider audience.
Our Reading
The look feels familiar. New Balance’s resurgence echoes the early 2000s, when the brand first gained mainstream popularity. The trend returns with a new name: sustainability and comfort-driven fashion. The collection enters the cycle, with revamped classic designs and limited-edition collaborations. New Balance’s 2025 sales figures are a testament to the brand’s ability to repackage and reposition itself in the ever-changing fashion landscape. New Balance is once again the “it” brand, 20 years later.
Author: Evan Null
