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Summary
Sonder, a new social media platform, has introduced profiles that are completely unstructured, allowing users to create a digital collage or mood board-like experience. This approach is reminiscent of MySpace, rather than LinkedIn. Sonder’s profiles will feature AI-generated photos, enabling users to showcase their personality and interests in a more creative way. The platform aims to provide a more relaxed and expressive environment for users to connect with others.
Our Reading
The launch follows a familiar script.
Sonder’s unstructured profiles are like a digital throwback to the early 2000s. AI-generated photos are the new “unique” feature. Because what’s more personal than a machine-made image? The platform’s attempt to separate itself from LinkedIn’s professionalism is admirable, but it’s hard not to think of MySpace’s infamous cluttered profiles. Sonder’s profiles are essentially a reboot of the same old idea.
Rebooting the Same Old Idea
Sonder’s approach to social media profiles is not exactly new. It’s a rehashed version of what we’ve seen before. The use of AI-generated photos is just a modern twist on an old concept.
A Familiar Script
The launch of Sonder’s unstructured profiles follows a familiar script. It’s a story we’ve heard before – a new social media platform emerges, promising to revolutionize the way we connect with others. But how different is it really?
The More Things Change…
The more things change, the more they stay the same. Sonder’s profiles may look different, but the underlying idea is the same. It’s a digital space for users to express themselves, just like MySpace was all those years ago.
Author: Evan Null
