Source: BroBible
Summary
Doug Gottlieb, head basketball coach at Green Bay, criticized Nike’s messaging at a youth basketball tournament, saying it promotes egocentric behavior. The Nike Elite Youth Basketball League (EYBL) signage focused on individual success rather than teamwork. Gottlieb thinks this approach is a “comically bad look” for Nike and contributes to problems in American youth programs, where athletes are too focused on singular success. He believes this mindset creates issues when athletes reach college level.
Our Reading
The habit gets a new name.
Nike’s EYBL promotes “I” over “we”.
Signage around the arena focuses on individual success.
Coaches like Gottlieb have to correct bad habits when athletes reach college.
The routine arrives with confidence: because who needs teamwork when you can just be a star?
Author: Evan Null
