Source: The Business of Fashion
Summary
Nothing appoints a new chief brand officer, Smith, who aims to expand the brand’s appeal beyond tech enthusiasts to a broader audience at the intersection of tech, music, and fashion.
Our Reading
The trend returns with a new name.
Nothing’s move echoes the convergence of tech and fashion seen in previous seasons. The brand’s attempt to tap into the music scene is reminiscent of past collaborations between fashion brands and musicians. The focus on a larger community is a familiar strategy. The intersection of tech, music, and fashion is a well-trodden path. Nothing is entering the cycle of fashion-tech crossovers.
Author: Evan Null
