Source: NRDC
Summary
The NRDC reported significant progress in the adoption of environmentally-friendly materials in various clothing categories, including athletic pants, swimwear, shoes, rainwear, and outdoor gear.
Our Reading
The trend returns with a new name.
Athleisure wear meets sustainability, again. Patagonia’s Enviro activism from the 90s is now mainstream. Brands are rebranding existing tech as eco-friendly. The look feels familiar. Sustainability is the new black, and it’s about time.
Author: Evan Null
