Source: Vogue
Summary
OLD ZERO marks its 10th anniversary with the opening of its first permanent store in Silver Lake. The store’s interior features a minimalist aesthetic, with a focus on clean lines and industrial materials. The space will showcase the brand’s latest collections, as well as exclusive in-store pieces. According to the designer, the goal is to create an immersive experience for customers. The store’s opening coincides with the brand’s spring 2023 ready-to-wear collection.
Our Reading
The look feels familiar.
OLD ZERO’s aesthetic is reminiscent of early 2000s minimalism. The brand’s use of industrial materials and clean lines is a nod to the likes of Helmut Lang and Jil Sander. The exclusive in-store pieces feel like a revival of the early 2010s’ limited-edition drops. The brand’s emphasis on immersive experiences is a familiar tactic used by luxury brands to create buzz. The cycle of minimalist chic continues with OLD ZERO’s latest venture.
Author: Evan Null
Store Design
The store’s interior features a minimalist aesthetic, with a focus on clean lines and industrial materials. The space is designed to create an immersive experience for customers.
Exclusive Pieces
The store will showcase exclusive in-store pieces, which feel like a revival of the early 2010s’ limited-edition drops.
Brand Aesthetic
OLD ZERO’s aesthetic is reminiscent of early 2000s minimalism, with a nod to the likes of Helmut Lang and Jil Sander.
Immersive Experience
The brand’s emphasis on immersive experiences is a familiar tactic used by luxury brands to create buzz.
Cycle of Minimalist Chic
The cycle of minimalist chic continues with OLD ZERO’s latest venture, as the brand marks its 10th anniversary with the opening of its first permanent store.
