Source: Highsnobiety
Summary
On Holding’s co-founder and creative director, Casper Coppetti, discusses the high demand for the LightSpray Cloudmonster Hyper shoe and the brand’s new Surreal Superfoam innovation. According to Coppetti, the shoe’s success can be attributed to its unique blend of sustainability and performance. The Surreal Superfoam technology is a new midsole material that provides a cushioned ride while being environmentally friendly. Coppetti also touches on the brand’s approach to innovation and its plans for future releases.
Our Reading
The trend returns with a new name.
On Holding’s Cloudmonster Hyper shoe is the latest iteration of the chunky sole trend that has been dominating the sneaker scene in recent years. The shoe’s use of Surreal Superfoam technology is reminiscent of other eco-friendly innovations in the industry. The brand’s focus on sustainability and performance is a familiar narrative in the world of athletic wear. The shoe’s success is a testament to the ongoing demand for comfortable and environmentally conscious footwear. The LightSpray Cloudmonster Hyper shoe is just another example of the cyclical nature of fashion trends.
Author: Evan Null
