Source: Fortune
Summary
Parents are increasingly hiring career coaches for their college students to give them a competitive edge in the job market, with some companies charging up to $15,000 for their services. Next Great Step, a company founded in 2015, offers one-on-one mentorship, group coaching sessions, and company and industry analysis to help students land summer internships and their dream jobs. The company has seen a surge in demand over the last couple of years, with many parents seeking help to navigate the increasingly competitive labor market.
Our Reading
The numbers tell one story.
Next Great Step is cashing in on anxious parents willing to spend thousands to give their kids a competitive edge. The company’s services include AI training, which is becoming increasingly important for non-technical roles. With many colleges yet to integrate AI into learning, Next Great Step is filling the gap. The company’s emphasis on “luxury” skills like critical thinking and communication is a nod to the fact that people, not technology, hire people.
The strategy enters a familiar phase: parents are outsourcing their kids’ career development to private companies.
