Source: TechCrunch
Summary
Patina, a fragrance tech company, has raised $2 million in funding from investors, including Betaworks and True Ventures. The company announced the raise on Thursday. The investment will likely be used to further develop Patina’s technology. According to Patina, the funding will help the company to expand its operations.
Our Reading
The launch follows a familiar script.
Patina’s $2 million raise is the latest in a string of investments in the fragrance tech space. The company’s technology is likely to be used to create new scents and fragrances. Betaworks and True Ventures are among the investors. This isn’t the first time we’ve seen “tech” applied to a traditional industry. Patina’s raise is just another example of “disrupting” a market that’s been around for centuries.
Author: Evan Null
