Source: CNN
Summary
Paul Mescal, the actor from the popular TV series “Normal People,” has been featured in a campaign for Kohl’s department store. The campaign is part of Kohl’s efforts to revamp its marketing strategy. Kohl’s is also re-surfacing old photos of Mescal from when he modeled for the store’s in-house menswear brand. According to Kohl’s, the goal is to appeal to a younger demographic.
Our Reading
The trend returns with a new name. Paul Mescal’s Kohl’s campaign is a rehash of 90s-era department store marketing. The collection enters the cycle of retro-inspired celebrity endorsements. The look feels familiar, reminiscent of past collaborations between department stores and up-and-coming celebrities. Kohl’s is simply rebranding its existing menswear line with a new, trendy face.
Author: Evan Null
