Source: Adweek
Summary
Pinterest is introducing promoted pins to users in the U.S. in the coming weeks. The feature will allow businesses to pay for promoted pins, which will be labeled as “Promoted Pin” and will be displayed in the main feed. According to Pinterest, the goal is to help businesses reach a wider audience and drive traffic to their websites. The feature is already available in the UK and Canada. Pinterest reported that promoted pins have shown a 40% increase in clicks and a 31% increase in sales.
Our Reading
The launch follows a familiar script.
Pinterest is rolling out promoted pins, because who doesn’t love more ads in their feed? The “new” feature is just like the ones Facebook and Instagram already have. Businesses can now pay for their pins to be labeled as “Promoted Pin” and hope that users don’t mind the extra clutter. The feature is already a “success” in the UK and Canada, with a 40% increase in clicks and a 31% increase in sales. Because what’s a few more ads when you can have a 31% increase in sales?
Author: Evan Null
