Source: Fortune
Summary
Pinterest released its 2026 trend report in December 2025, forecasting 21 trends based on search and save data. The report included predictions like Brooched, which saw a 90% rise in searches for “brooch for men suit,” and Funhaus, a vintage circus-inspired home décor trend. Some predictions, like brooches, have gained traction, with designers incorporating them into fall/winter 2026 collections. Pinterest’s forecasts are seen as valuable by marketers due to its young, shopping-oriented audience.
Our Reading
The numbers tell one story.
Pinterest’s 2026 report predicted trends based on search data.
Brooches saw a 90% rise in searches for “brooch for men suit.”
Designers like Giorgio Armani and Ralph Lauren included brooches in their collections.
Pinterest’s trends influence retail and fashion, showing how data shapes consumer behavior.
Author: Evan Null
Brooches went from Pinterest boards to the runway
Brooches look like one of Pinterest’s clearest wins. In its original report, Pinterest pointed to searches for “brooch for men suit” rising 90% and “heirloom jewelry” up 45%, according to National Jeweler. Interest has kept building since then. Pinterest Trends data shows the search term “brooch outfit ideas” climbing steadily since June and peaking at an interest score of 92 out of 100 in early October. The search term “brooches handmade fabric” reached 87 earlier this month. On Google, searches for “brooch” hit a peak score of 100 in February 2026, according to Google Trends.
Designers caught on, too. Brooches were one of the standout jewelry stories of the fall/winter 2026 runways, according to British Vogue. They appeared at Giorgio Armani’s show in Milan, where they nodded to the star signs of the late designer and his niece and successor, Silvana Armani. They also showed up at Ralph Lauren and Tory Burch in New York.
Funhaus is one of the report’s quirkier calls. Pinterest said searches for “circus interior” rose 130% over its measurement period. It also reported a 70% rise in “vintage circus aesthetic” and a 50% jump in “circus nursery,” and predicted that boomers and millennials would lead the trend, Axios reported.
The trend has since found at least one famous convert. Actor Richard E. Grant is known for Withnail and I, his Oscar-nominated turn in Can You Ever Forgive Me?, and, more recently, Saltburn. He recently posted an Instagram photo of a dinner party at his home with guests including Helena Bonham Carter and Christine Baranski. The setting was a dining room decked out in oversized circus masks, bunting, garlands, and colorful lights, Ideal Home reported.
Pinterest trends matter to brands
Pinterest’s forecasts carry weight with marketers because so much of its audience is young and ready to shop. Pinterest says Gen Z is driving 67% of its 2026 trends, and the company has made that generation central to its strategy. CEO Bill Ready told Fortune last year how a decision that tanked the stock helped make the platform a Gen Z winner. Gen Z’s global spending power is projected to reach $12 trillion by 2030, according to a 2024 NielsenIQ and World Data Lab report.
What’s popular online increasingly shapes what ends up on store shelves, as brands race to meet the demand that viral aesthetics create.
Perhaps the defining example is the “clean girl” aesthetic of slicked-back hair, glowy skin, and minimal makeup. Hailey Bieber helped popularize the look around the time she launched her skincare brand Rhode in June 2022. Rhode quickly became Gen Z’s go-to minimalist beauty brand. In May 2025, e.l.f. Beauty agreed to acquire it in a deal worth up to $1 billion. Rhode had brought in $212 million in net sales in the 12 months before the deal, and e.l.f.’s chief executive framed the purchase as a bet on Gen Z and Gen Alpha.
Bows became a retail playbook
The bow and ribbon motifs that have spread across consumer categories since 2024 offer another case study, and another Pinterest call. The company’s Predicts 2024 report, released in December 2023, forecast a “Bow Stacking” trend after searches for “bow outfit” rose 190%, FashionUnited reported. The trend got another boost in mid-2024, when the third season of Netflix’s Bridgerton fueled a wave of Regency-inspired fashion on TikTok, including ribbons, bows, lace, and braids.
By August 2024, Pinterest’s fall trend report showed searches for “bow nail designs” up 2,220% and “crochet bow bag” up 975%.
Retailers moved to cash in. Pacsun worked with Pinterest to analyze search and pin data. In July 2024 it launched its “Better in Baggy” back-to-school campaign, which included an expanded line of embellished denim featuring bows, rhinestones, leopard print, and patches, Retail TouchPoints reported. Its bet on the broader baggy trend paid off. Baggy and loose-fit styles grew from about 8% of Pacsun’s denim sales to 80% in a single year, according to Glossy.
