Source: Business of Fashion
Summary
Quince, an American fashion brand, is expanding its denim offerings with a new fabric. Women’s and men’s denim currently account for 11 percent of the brand’s apparel business. The company aims to increase its market share in the denim market.
Our Reading
The trend returns with a new name. Quince’s denim expansion is reminiscent of the early 2000s when brands like 7 For All Mankind and Citizens of Humanity dominated the premium denim market. The brand’s focus on quality and affordability is a familiar strategy. Quince’s new fabric is a blend of sustainable materials and traditional denim production methods. The brand’s entry into the denim market feels like a rehashing of past successes.
Author: Evan Null
