Source: The Business of Fashion
Summary
The holy month of Ramadan has evolved into a global luxury retail opportunity, with high-end brands and retailers catering to modest fashion and limited-edition products. Harrods and Amouage are among those offering exclusive capsules and limited-batch fragrances. Online platforms like Cult Mia have also seen rapid growth during this period.
Our Reading
The trend returns with a new name.
Luxury brands are now catering to the modest fashion market, a trend that’s been growing in recent years. Harrods’ exclusive capsules and Amouage’s limited-batch oud are just a few examples. Online platforms like Cult Mia have also capitalized on this trend, offering a range of modest fashion options. The Ramadan boom has become a key moment in the luxury retail calendar. Luxury’s latest discovery: the Muslim consumer.
Author: Evan Null
