Source: Footwear News
Summary
Footwear News reported that a retailer saw growth in the first quarter of 2026, driven by sales from various brands. The brands that contributed to the growth included Jordan, Skechers, Birkenstock, New Balance, Reef, and Brooks. This growth was noted by the retailer in the first quarter of 2026.
Our Reading
The trend returns with a new name.
The same brands that drove growth in the early 2000s and 2010s are back on top. The return of chunky sneakers and comfort shoes feels like a flashback to the early 2000s. Birkenstock’s resurgence is reminiscent of its popularity in the 1990s. The cycle of fashion repeats itself, with brands like Jordan and New Balance experiencing renewed popularity. It’s the same familiarity, rebranded as newness.
Author: Evan Null
