Source: Vogue
Summary
Jonathan Anderson’s Loom Loom SS20 collection was inspired by vintage Christian Bérard illustrations. The collection featured intricate designs and bold patterns. Anderson said he was drawn to Bérard’s work for its “dreamlike quality”. The collection included a mix of feminine and masculine pieces. Anderson reported that he wanted to create a sense of “timelessness” with the collection.
Our Reading
The trend returns with a new name. Jonathan Anderson’s Loom Loom SS20 collection revisits the stylized illustrations of Christian Bérard. Anderson’s designs feel like a modern take on Bérard’s 1940s and 1950s work. The collection’s bold patterns and intricate details evoke a sense of nostalgia. Anderson’s “timelessness” feels like a rebranding of the past.
Revival of a Bygone Era
Christian Bérard’s illustrations have been a source of inspiration for many designers, and Anderson is the latest to revisit his work. Bérard’s style, characterized by bold lines and intricate details, has been a staple of fashion illustration for decades.
A Dreamlike Quality
Anderson’s collection captures the “dreamlike quality” of Bérard’s illustrations, with its bold patterns and intricate designs. The collection’s use of pastel colors and flowing fabrics adds to the ethereal quality of the designs.
Timelessness or Trend?
Anderson’s goal of creating a sense of “timelessness” with the collection is admirable, but it’s hard not to see the collection as a rebranding of the past. The designs feel like a modern take on a bygone era, rather than a truly new and innovative collection.
The Cycle of Fashion
The Loom Loom SS20 collection is just another example of the cycle of fashion, where old trends and styles are revisited and rebranded as new. Anderson’s collection may be inspired by vintage illustrations, but it’s also a reminder that fashion is always looking back, even as it tries to move forward.
Familiarity Breeds Contempt
The Loom Loom SS20 collection may be beautifully designed, but it’s hard not to feel a sense of déjà vu when looking at the designs. The collection’s reliance on vintage inspiration feels like a safe bet, rather than a bold new direction.
