Source: Highsnobiety
Summary
Ridestore and Bluesign are collaborating to create responsible outerwear by focusing on the unseen chemistry behind waterproof membranes and coated trims. According to the partnership, this effort is crucial for sustainable fashion. The companies aim to reduce environmental impact by managing the chemical processes involved in producing outerwear.
Our Reading
The look feels familiar.
Ridestore and Bluesign’s emphasis on chemical management echoes the early 2000s’ focus on sustainable materials. This attention to production processes feels like a revival of the eco-friendly trend. The partnership’s efforts to reduce environmental impact are reminiscent of past initiatives. The cycle of sustainability continues. Outerwear’s green revolution has been ongoing since the 90s, but now it’s about the science behind the seams.
Author: Evan Null
The Unseen Chemistry
The fashion industry’s shift towards sustainability has led to a renewed focus on the chemistry behind clothing production. Ridestore and Bluesign’s collaboration highlights the importance of managing chemical processes in outerwear manufacturing.
A Familiar Focus
The emphasis on sustainable materials and production processes is not new to the fashion industry. The early 2000s saw a surge in eco-friendly initiatives, and it seems the cycle is repeating itself.
The Science Behind the Seams
Ridestore and Bluesign’s partnership demonstrates that sustainability is not just about materials, but also about the science behind clothing production. By managing chemical processes, the companies aim to reduce environmental impact.
A Revival of Eco-Friendly Trends
The fashion industry’s ongoing green revolution has been ongoing since the 90s. Ridestore and Bluesign’s efforts are a continuation of this trend, with a focus on the unseen chemistry behind outerwear manufacturing.
Reducing Environmental Impact
By managing chemical processes, Ridestore and Bluesign aim to reduce the environmental impact of outerwear production. This effort is part of the larger shift towards sustainability in the fashion industry.
