Source: Fortune
Summary
The rising cost of coffee in the US has led some Americans to change their daily habits, with prices up 18.3% in January from a year ago and 47% over five years. Some have cut back on café visits, switched to cheaper brews, or given up coffee altogether. Factors contributing to the price increase include climate issues affecting coffee crops and reduced yields. Despite this, the National Coffee Association reports that coffee consumption remains broadly steady, although some individuals are making adjustments to their habits.
Our Reading
The numbers tell one story. Coffee prices have become a burden for many Americans, leading to a reevaluation of their daily routines. For some, like Chandra Donelson, it means giving up coffee altogether. Others, like Liz Sweeney, have cut back on café visits and switched to cheaper alternatives. Dan DeBaun has started buying ground coffee at Trader Joe’s to make at home. The rising cost of coffee has become a catalyst for change, with many seeking more affordable options. The coffee math just makes sense.
Author: Evan Null
