Source: Business of Fashion
Summary
Piñatex, a supplier of natural materials, has invested in Aethera Biotech, a startup developing mushroom-based materials. The investment aims to accelerate the commercialization of mycelium-based materials. Piñatex is known for its sustainable, non-woven materials made from pineapple leaf fibers. Aethera Biotech’s technology uses mycelium to create sustainable, durable materials. The partnership will focus on scaling up production and exploring new applications for the materials.
Our Reading
The trend returns with a new name.
Mushroom-based materials, a staple of futuristic design concepts, are entering the production cycle. Piñatex, a pioneer in sustainable materials, is backing Aethera Biotech’s mycelium-based innovations. The partnership revives the “biotech meets fashion” narrative of the early 2010s. Aethera Biotech’s materials are poised to become the new “it” ingredient in eco-friendly design. Sustainable fashion’s latest obsession is just a rehashing of the “green” hype from 10 years ago.
Author: Evan Null
