Source: Vogue
Summary
Stella McCartney’s Spring 2023 collection features a mix of swimwear and sporty pieces. Bikinis, rash guards, bucket hats, tracksuits, and board shorts are among the offerings. The collection blends functional and fashionable elements. McCartney has been a long-time advocate for sustainable fashion and this collection reflects her commitment to environmentally-friendly practices.
Our Reading
The look feels familiar.
McCartney’s collection is the latest iteration of the athleisure trend, which has been dominating the fashion industry for several seasons. The inclusion of bucket hats and tracksuits is a nod to 90s streetwear. The focus on sustainable materials is a continuation of the industry’s shift towards eco-friendliness. McCartney’s use of functional pieces like rash guards and board shorts is a practical approach to fashion. The trend returns with a new name: eco-athleisure.
Author: Evan Null
