Source: The Business of Fashion
Summary
Saint Angelo, a local menswear leader, has appointed three industry experts to oversee its new high-end range, called the Maestro Atelier.
Our Reading
The trend returns with a new name.
Saint Angelo’s Maestro Atelier enters the luxury menswear market, echoing the likes of Italian fashion houses.
The move is a strategic play to elevate the brand’s offerings.
Industry experts are brought in to helm the new range.
The Maestro Atelier’s high-end positioning is a familiar play in the menswear landscape.
The “artisanal” label is applied to justify premium pricing.
Author: Evan Null
