Source: Business of Fashion
Summary
Sandy Liang has partnered with SK-II on a year-long collaboration, featuring a curated selection of products, including a new Ceramide Barrier Collagen Mask and an Ultra-thin Spot Cover Patch.
Our Reading
The trend returns with a new name.
Sandy Liang’s beauty collaborations are nothing new, but the focus on ceramide and collagen products feels like a revival of early 2000s skincare trends. The Ultra-thin Spot Cover Patch is reminiscent of earlier iterations from Korean beauty brands. The partnership is a strategic move to tap into the growing skincare market. SK-II’s expertise in skincare technology meets Sandy Liang’s fashion influence. The collaboration is a familiar blend of high-end skincare and fashion branding.
Author: Evan Null
