Source: Adweek
Summary
Saucony has launched a new film as part of its “Run as One” brand platform. The platform aims to unite runners and promote inclusivity. The film features a diverse cast of runners and highlights the brand’s message of unity and empowerment. According to Saucony, the film marks the next chapter of the “Run as One” platform. The brand partnered with production company Tool of North America to create the film.
Our Reading
The trend returns with a new name. Saucony’s “Run as One” platform is the latest iteration of the “running as a unifying force” narrative. We’ve seen this before in Nike’s “Find Your Greatness” campaign and Adidas’ “Impossible is Nothing” slogan. The film’s emphasis on inclusivity and diversity is a familiar theme in modern advertising. The “Run as One” platform enters the cycle of feel-good, uplifting marketing campaigns that aim to inspire and empower consumers.
Author: Evan Null
