Source: Runner’s World
Summary
Under Armour partnered with distance runner Sharon Lokedi to create a unique colorway for her Velociti Elite 3 running shoe. The special edition shoe will be worn by Lokedi as she competes in the 2026 Boston Marathon. According to the brand, the design is inspired by Lokedi’s personal style and will be available exclusively.
Our Reading
The trend returns with a new name. Under Armour’s collaboration with Sharon Lokedi is reminiscent of past partnerships between brands and elite athletes. The Velociti Elite 3 shoe, now with a custom colorway, enters the cycle of high-profile running shoe collaborations. The Boston Marathon serves as a fitting backdrop for the shoe’s debut. Athleisure brands continue to tap into the influence of professional athletes to boost their brand visibility.
Author: Evan Null
