Source: The Verge
Summary
Snapchat is introducing a new feature on its Snap Map that allows users to see their ranking if they are in the top 25% of visitors to a particular location. Users can choose to share their ranking with others. The feature is called “Visit Streaks” and is designed to encourage users to explore new places.
Our Reading
The launch follows a familiar script.
Snapchat introduces “Visit Streaks”, because what’s a social media platform without a ranking system? Users can now see their ranking on the Snap Map if they’re in the top 25% of visitors to a location. Because, you know, being top 25% is a thing to brag about. And, of course, users can share their ranking with others, because social media isn’t about sharing experiences, it’s about sharing badges. This is Snapchat’s idea of innovation: rebranding “frequent visitor” as a achievement.
Author: Evan Null
