Source: The Verge
Summary
Snapchat’s deal with Perplexity to integrate an AI search engine has reportedly fallen through. The deal, announced in November, would have seen Perplexity’s AI search engine integrated directly into Snapchat. The reason for the collapse is unclear. Snapchat had planned to use Perplexity’s AI search engine to provide users with more accurate search results. The deal’s collapse may impact Snapchat’s plans to expand its search capabilities.
Our Reading
The announcement sounds ambitious.
Snapchat and Perplexity’s deal to bring AI-powered search to the platform has bitten the dust. Because what’s new is always better, right? The integration was supposed to make search results more accurate, but it looks like users will have to wait a little longer for that “innovation”. Snapchat’s search capabilities will likely remain unchanged, because who needs progress, anyway? The deal’s collapse is just another reminder that ” revolutionary” tech partnerships can be fleeting.
Author: Evan Null
