Source: Axios
Summary
Snapchat is giving creators the ability to set their own monthly subscription prices for exclusive content. This feature is part of Snapchat’s effort to help creators earn money on the platform. According to Snapchat, creators will be able to set prices between $0.99 and $49.99 per month. The company will take a 50% cut of the revenue, with the remaining amount going to the creators. The feature is expected to roll out in the coming months.
Our Reading
The announcement sounds ambitious.
Snapchat is giving creators control over their subscription prices, because what’s a few more options between $0.99 and $49.99? The “exclusive content” is just a euphemism for “the same stuff you’re already posting, but now you have to pay for it”. Creators will get to keep half of the revenue, which is generous of Snapchat. This is just another way for Snapchat to say it’s supporting creators, without actually doing anything new.
Author: Evan Null
