Source: NPD Group
Summary
According to NPD Group’s data, discounts in the sporting goods, sneaker specialty, and family footwear channels have driven sales in the second quarter of 2023. The market has seen a gain in momentum, with sales in these channels contributing to the overall growth. The data highlights the impact of discounts on consumer purchasing decisions in the footwear market.
Our Reading
The trend returns with a new name.
Discounts driving sales is not a new phenomenon, but it’s a strategy that continues to work. The sporting goods, sneaker specialty, and family footwear channels have seen success with this approach. It’s a familiar tactic that retailers use to clear inventory and attract price-conscious consumers. The momentum gained in Q2 2023 is a testament to the effectiveness of discounts in the footwear market. The look feels like a repeat of past sales cycles.
Author: Evan Null
