Source: Highsnobiety
Summary
Highsnobiety has released its mid-year report on the fastest-growing sneaker brands and trends of 2023. According to the report, New Balance and ASICS have seen significant growth, while Yeezy and Nike continue to dominate the market. The report also highlights the rise of outdoor-inspired sneakers and the ongoing popularity of chunky soles.
Our Reading
The trend returns with a new name.
New Balance and ASICS are having a moment, but it’s not like we haven’t seen this before. Remember when Salomon and Merrell were cool? Chunky soles are back, because they never really left. And Yeezy is still Yeezy, because Kanye West is a master of rebranding. The look is familiar, but the price tags are not.
Revival of the Outdoor Aesthetic
The outdoor-inspired sneaker trend is not new, but it’s definitely back. Brands like Salomon and Merrell have been doing this for years, but now it’s cool again. The report highlights the success of New Balance’s outdoor-inspired lines, but let’s be real, this is not a new concept.
The Chunky Sole Revolution
Chunky soles are back, and they’re not just for hiking boots anymore. The report notes that chunky soles are a key trend in 2023, but this is not a new look. We’ve seen this before, and we’ll see it again. It’s just a matter of time before the next trend comes along and chunky soles are relegated to the back of the closet.
Yeezy’s Continued Dominance
Yeezy is still one of the most popular sneaker brands out there, and it’s not hard to see why. Kanye West is a master of rebranding and reimagining existing ideas. The report notes that Yeezy’s sales are still strong, but let’s be real, this is not surprising. Yeezy has been doing this for years, and it’s not like the brand is going anywhere anytime soon.
The Price is Not Right
The report highlights the growing trend of expensive sneakers, but let’s be real, this is not a new phenomenon. Sneakers have been getting more expensive for years, and it’s not like the prices are going to come back down anytime soon. The look may be familiar, but the price tags are not.
Conclusion
The fastest-growing sneaker brands and trends of 2023 are not particularly surprising. We’ve seen it all before, and we’ll see it all again. The report may highlight new brands and trends, but at the end of the day, it’s all just a rehashing of what’s come before.
Author: Evan Null
