Source: The Verge
Summary
SoundCloud has acquired Nina Protocol, a decentralized music platform that announced its shutdown months ago. The acquisition includes Nina’s artists, editorial archive, and music discovery tools, which will be integrated into SoundCloud’s platform for independent musicians.
Our Reading
The launch follows a familiar script.
SoundCloud buys another struggling music platform, because that’s what you do when you’re a big player. Nina’s “decentralized” features will likely get absorbed into SoundCloud’s existing infrastructure. This is what “expansion” looks like in the music streaming space. Independent musicians will probably get some new tools, but let’s not get too excited. Another day, another “disruption” in the music industry.
Author: Evan Null
