Source: Fortune
Summary
A recent Intuit Credit Karma survey of 1,747 sports fans found that rising costs are forcing fans to either pay top dollar to attend games or skip them altogether. The survey revealed that 47% of fans would attend a championship game “no matter the cost,” while 16% can no longer afford to attend live events. The cost of attending sports events has become so high that even watching games at bars or restaurants has become unaffordable for some fans.
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The numbers tell one story. The cheapest World Cup Final ticket costs $10,329, more than four times the median monthly mortgage payment in New York City. The survey found that 21% of fans are going to fewer watch parties, bars, or restaurants due to rising costs. Courtney Alev, Consumer Financial Advocate at Intuit Credit Karma, notes that even the cost of dining out has become too expensive for many fans. The survey also found that younger fans are more willing to take on credit card debt to attend games. The data suggests that the sports industry is capitalizing on fans’ willingness to spend, with 45% of NFL fans and 30% of NBA fans willing to splurge on tickets.
Author: Evan Null
