Spotify’s AI bet: more of everything, less of what you want

Spotify’s AI bet: more of everything, less of what you want

Source: The Verge

Summary

Spotify has introduced new AI-powered tools aimed at encouraging users to create more content on the platform. According to the company, these tools are designed to “nudge” users into creating and sharing more content. The features include AI-powered music suggestions and automated content generation.


Our Reading

The launch follows a familiar script.

Spotify’s AI tools aim to create more content, because what the world really needed was more user-generated playlists. The company’s AI will suggest music and even generate content for users. Because, you know, human curation is so last season. Spotify’s AI will also help users “discover” new music, because the Discover Weekly playlist wasn’t enough. And, of course, all of this is optional, until it’s not.


Author: Evan Null